Customer Relationship Management (CRM) is a business strategy that aims to understand, anticipate and manage the needs of an Organization’s current and potential customer. It is a “comprehensive approach which provides seamless integration of every area of business that touches the customer namely marketing, sales, customer service, and field report through the integration of people, process and technology”. CRM is shift from traditional marketing as it focuses on the retention of the customers in addition to the acquisition of new customers “The expression Customer Relationship Management (CRM) is becoming standard terminology, replacing what is widely perceived to be a misleadingly narrow term, relationship marketing (RM)”. An effective CRM strategy can help your business control costs while also helping to uncover hidden opportunities for business growth. The right CRM strategy can also help your business by :